TL;DR: People sometimes shudder at the thought of working to a deadline. They can be seen as stressful, constraining and often arbitrary. Here’s an Intecom Product Engineer’s advice on why delivery dates do matter, and how to craft deadlines that work for your team.
Here are the steps Intercom takes to craft effective deadlines:
“Success is shipping the best product we can, not a set of features we agreed on months ago”.
Factors such as the following add uncertainty, and you should expand the range of your estimate if you spot them:
“Sequence your work in a way that progressively reduces the most uncertainty”
To-do lists and SMART goals are great tools for getting stuff done, but goals without deadlines are mere aspirations. Adding dates turn these promises into commitments.