Anaxi™ Celebrates One Year Anniversary at G2E Introduces New Products, Content and More
This past week at the 2023 Global Gaming Expo (G2E), Anaxi, the dedicated online Real Money Gaming and Customer Experience Solutions business of Aristocrat Leisure Limited, celebrated its one-year benchmark. In honor of the milestone, Anaxi spotlighted its accomplishments to date across its iGaming and CXS divisions, while giving attendees a glimpse of what’s to come as the company leads the charge in bringing operators on the journey from land to online.
Following its commitment declared last G2E to bring Aristocrat’s iconic IPs to iGaming, Anaxi displayed a range of the most popular Aristocrat titles, including fan favorite Buffalo™, Timberwolf™, Wild Wild Emerald™ and more, allowing attendees to see in real-life the casino floor to digital convergence Anaxi is charging towards in the iGaming space. Currently offering over 200 titles to operators, Anaxi shared that a range of innovative new titles, progressive games and Daily Free Games are on their way to provide even more entertainment options for operators and their players. Currently live in 6 countries, with 7 operators and over 8 jurisdictions, Anaxi is working towards creating online gaming’s new frontier.
The Anaxi CXS team reaffirmed its core areas of focus – evolution, mobilization and convergence – while showing operators the flexibility to seamlessly integrate the solutions in their portfolio such as its industry-leading digital wallet solution and Oasis Loyalty™ with all US operators irrespective of their Casino Management System. In addition to Oasis 15.1 and Loyalty 15.1, the team also introduced innovative engagement features in the Player App, streamlined digital wallet experiences, and super fan meta features, which received the interest of many customers, all looking to enhance their patron experience.
Anaxi gave customers a first glimpse at an innovative new platform for customers to explore Anaxi’s content, trial new games, access marketing materials, roadmaps, and more to ensure operators are taking their marketing efforts and player engagement to the next level.
EXECUTIVE INSIGHT:
Mitch Bowen, CEO & Chief Transformation Officer: “Anaxi has proven we’re live, real and ready to entertain and provide a premium experience for our operators. This G2E, we’ve focused on bringing our iGaming and Customer Experience Solutions teams together alongside our Aristocrat Gaming partners to show simultaneously how we’re striving towards enriching players' experiences, anywhere and anytime, in a unified way. This is just the beginning.”
CONTACT: media@anaxi.com